Chatbots are applications which chat with real visitors based on some predefined rules and algorithms. They are mainly used for marketing and sales assistance. There are primarily two types of chat bots namely
1. Rule Based Chat bots
These are normal chat bots which are in existence for quite some time now. These are used by many companies even for text messaging. In this case, the developer creates a set of predefined terms and rules which on inputted will result in respective actions. One simple example of rule based chat bots is the prepaid balance checking using text messages provided by your mobile service provider. You just enter a specific text [command] and text to the number. The chat bot on the server end on receiving the message extracts the command and execute it.
Example: Bal 9xxxx9xxxx
2. Artificial Intelligence chat bots
These are sophisticated chat bots that are built for messaging apps like Facebook Messenger, Slack, etc. Here the humans can interact with the chat bots using their normal language. Using artificial intelligence chat bots will decode your message and reply accordingly. Here the input message is decoded into structured data and broken down into commands.
Who needs Chat bots?
Chat bots are essential for any business that is online today. Chat bots can be used for the following purposes.
1. Pre-Sales Chat bots in an e-commerce
2. Shopping assistant
3. Information Assistant: weather, news, doubts, etc
4. Product/service explainer chat bots.
5. Helps in getting payments.
Why are chat bots becoming famous?
Messaging apps be it WhatsApp, Slack, Facebook messenger, etc, are becoming famous day by day. More and more messaging apps will be coming out in the near future. Chat bots are a fantastic way to convert these messaging apps into a sales channel.
Also read: The Reality of Augmented Reality
Surveys reveal that more and more people prefer to chat with a business to complete a transaction compared to buying it themselves through a website or application. Users tend to get clarity when they chat with a business and it also creates trust and confidence. When a person is looking to book a resort, he would prefer to chat with the business and ask some questions like whether breakfast is complimentary? What is the check-in time? Are pets allowed? etc. When a business replies to these queries via chat it increases trust and leads to a sale.
Chat bots are also essential for having user engagement and act as customer support service.
Which Platforms are suitable?
How to build Chat bots?
There are many platforms where you can create chat bots within minutes without coding. You can visually design, build, test and deploy chat bots using these platforms and some of them are even free.
Here are a few platforms which you can use
There are many platforms out there which will help you to create bots and use it for your business. If you are thinking about building a highly complex and a professional chat bot for your business, then do contact Techaffinity.