Brand Attribute Analysis
Create unigrams that identify the top words associated with a brand. Listen to customer’s social chatter and understand the context used to describe a brand. Understand customer’s language to market a product more directly and efficiently.
Audience Analysis
The digital footprint provides an overview of how many followers are on each social platform. View activity per social platform and watch follower growth over time.
Hypertargeting
Create segments for specified audiences. Analyze, understand and scrub each segment to enhance creative marketing strategies by addressing likes, dislikes, etc.
Cognitive Analysis
Improve products or services through in-depth bigram, trigram (or n-gram) analysis that parses and infers from the customer’s comments and parts of speech.
Digital Influencers
An online influencer already holds customer loyalty and engages with a large volume of potential customers. Identify a specific industry online influencer and a strategy to persuade customer’s sentiment about a brand.
Geo-location and Geographic Sentiment
Geo-locate customer’s positive, negative and neutral commentary, sift through the social chatter to pinpoint customer insights and marketing opportunities.
