The Rise of Super Apps
Gartner
Management consulting company
"Super Apps are One of the Next Top Tech Trends to Hit the Global Market. Also, Stating that more than 50% of the Global Population will be Actively Using Super Apps."
Elon Musk
Chief Executive Officer of Twitter
"Twitter Acquisition will Play a Part in the Creation of a Super App called X" - Twitter CEO Elon Musk on the Future of Twitter Becoming a Super App.
#BeFutureReady
Why Super Apps
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Consistent and Personalized app experiences for Users.
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Freedom to select and install their chosen mini apps.
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Core features plus independently created mini apps.
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Expands reach to a larger target Market.
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Extra Functionality and uses in a single app.
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Reduced Customer Acquisition Cost.
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No separate app store or marketplace.
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Single Sign-on for simple user Authentication.
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Improves Customer Loyalty and Stickiness.
WeChat, a benchmark for Super Apps, helps a billion users shop online, make payments, communicate, order food, and hail rides. WeChat users engage with the app for more than 480.6 thousand hours a day.
Why your Customers need a Super App
01
Access Everything they need from One App
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Single login saves time signing up for various services.
03
Data is not shared with other services.
04
More Relevant Promotional Offers
Power the users to customize their Super App experience by selecting the mini apps they want to use when they need them. More secure and easy data sharing, which includes simple user authentication, such as single sign-on (SSO) and tracking user preferences or app usage. No more sharing of customer-sensitive data with multiple apps.
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