Advantages of Social Media Marketing – Part 1

One of the benefits of social media marketing is increased brand awareness among your target audience. With an average effort of 6 hours a week, you can skyrocket the traffic of your website, sales, and brand awareness among your audience. Thus, social media became an integral part of a brand’s marketing strategy. If you are procrastinating to have a social media presence, then a key marketing strategy is being missed out. Numerous advantages of social media can be cherished by posting the right content relevant to your brand at regular intervals. The benefits of social media are applicable to the SMBs as well as large enterprises.

1. Improves Brand Awareness

Digital marketing is a broad topic that comprises of social media marketing and other platforms/strategies in it. Among other digital marketing strategies, social media yields more visibility to your business comparatively. It is because social media marketing offers two-way communication with your target audience in real-time.

Having your employees, sponsors, and other stakeholders engage initially with your brand will spread the word about your brand. Now, syndicating content on your social media handles relevant to your business will increase brand awareness and gain trust.

With your brand being spread to different networks of people, your target group’s (TG) interaction with your brand will help in building a reputation as a business. Hence, with social media handles and regular effective use of it would attract a wide range of audience to your brand.

2. Widens the Gate to Inbound Traffic

Social media helps you with your inbound marketing strategy by bringing in more inbound traffic and results in increased inbound sales. Apart from your loyal client base, who search you using certain keywords, how would you garner the attention of even more wider audience group?

With every social media profile started following you, you are widening the gate to your website for traffic. With the increased traffic, there are chances of increased conversion (mostly sales) when the website contains required relevant information and is well designed.

Promoting your brand through effective content on social media platforms will reach different prospects with different needs and background. Some of the popular and recommended social media platforms for promoting your content are Instagram, Twitter, LinkedIn, Quora, Facebook, etc.

3. Enhances Search Rankings of Webpages

More and more efforts put on social media results in incredible opportunities. It is obvious that organic search engine rankings help a lot in driving quality traffic to your website. With an active presence on social media, marketers witnessed an improvement in the search engine rankings.

Since the majority of search engine users don’t go beyond the first result page, it is mandatory to optimize your website accordingly. To optimize your website for the search engines, you can leverage social media by posting valuable content with the relevant focus keyphrase in it. 

Posting infographics, updating business information, writing blogs and sharing its link on social media make your business look professional and credible on social media. Hence, social media indirectly helps in improving the search engine ranking of your webpages.

4. Helps in Improving Conversion Rates

Achieving higher conversion rates is not an easy task. But, social media marketing gives an edge in achieving it. When you are posting updates at regular intervals on your social media handles, it helps in personifying your brand. Making a better impression will help the visitors to remember you when they are in need of your products/services.

When you are active and interacting with your visitors, your visitors tend to trust the credibility of your brand. Thus, in comparison with outbound marketing, the results from social media marketing are quite fascinating. 

On social media, your target audience is not just a group of individuals but are prospects with a unique network of people. Also, people are not only connected to their friends on social media but also with their family members. Thus, there is room for strategizing a perfect marketing mix to generate more shares, likes, and finally conversion.

Thus the advantages of social media include building a brand, garnering prospect attraction and converting them to customers. The buyer’s journey doesn’t come to an end as soon as the delivery of the products/services gets over. You must ensure your customer’s happiness, gain brand loyalty, and project yourself as a thought leader in the industry. We will be discussing more of these advantages of social media marketing in the next part of this article.

Strategizing and promoting your brand that lures in all the benefits of social media is no longer a problem if you have TechAffinity by your side. Write your queries to media@techaffinity.com and we will get in touch with you instantly.