Let’s start with the million-dollar question, is SEOSEOSearch engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. all about content marketing? Or can I drive SEO solely? Before answering this question, let’s make something clear here. Both SEO and content marketing are two pillars interconnected to each other, and handling them with a proper strategy will yield fruitful results.
Now let’s get back to the question. Your website can still rank without content marketing, but not for high volume and competitive keywords. To pursue those areas, you need to integrate SEO with powerful content marketing strategy. A powerful content marketing strategy will greatly help you gear up your SERPSERPSearch Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements. (Search Engine Result Page) ranking. Now, let’s decode how content marketing influences SEO.
1. Handle Keywords Wisely
Many fail to do comprehensive “keyword research” when creating new content for their blog/page. Before drafting, one should be very careful in choosing a keyword or keyphrase for which the respective blog/page should rank for. A planned out content marketing strategy is a best practice to follow when you want to rank high on SERPs for a targeted keyword. Injecting your targeted keywords in title, description, and headings will elevate the chances of ranking high on the SERP.
You can leverage Google’s Keyword Planner to find your targeted keyword’s volume, competition, and density.
2. Produce Valuable Content
Just like keywords, user retention is also an important SEOSEOSearch engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. factor you should focus on. Users will start returning to your site if you deliver more valuable and quality content. With an increase in returning visitors, you’ll see a significant improvement in your search engine performance. According to OutboundEngine, “Increasing customer retention by 5% can increase profits from 25-95%.” Hence, returning visitors have a high degree of conversion rate over new visitors. Users will start returning to your site if you deliver more valuable and quality content. So, start creating more helpful and informative content such as tutorials, FAQs. You can find trending topics on Exploding topics, BuzzSumo, Reddit, etc., and work accordingly.
3. Leverage Publications
Getting a backlink from a high authority website is still a dream for every website owner. With an effective content marketing strategy, you can make your dream come true. Guest blogging is an excellent way to generate quality backlinks. There are so many publications out there seeking someone who can write quality content for them. So, all you have to do is write content that meets their expectations, and in return, you can get a link that redirects to your site. Following these practices, you can get a number of quality backlinks and rank high on SERP. You can also find quality publications on medium.com where you can post your content and get a backlink in return.
4. Create Optimal Amount of Content
As a site owner, it’s your responsibility to keep your audience engaged with your site. Because the more you keep them engaged, the more you have the chance to convert them into a customer or a subscriber. But, if people visit your site and abandon the page in a few seconds, then it definitely deserves your attention. Fortunately, you can resolve this problem with an effective content marketing strategy. A recent survey conducted by Backlinko and BuzzSumo revealed that articles between 1000-2000 words get an average of 56.1% more social shares over content that’s under 1000 words. So, make sure that your article meets this metric.
5. Choose Unique Topic
There are nearly 1.7 billion websites around the world that have been ranking for billions and billions of keywords. It’s not an easy task to compete with them to rank on the top page of search engines especially if your site is new. So, if you want to rank easily, you have to pick a unique topic. That’s how you can acquire more unique users to your site. Answer the public is a great resource where you can find what people are searching on the web. So what you have to do is, Enter your keywords to explore the topic and check which doesn’t exist online or which has less competition and execute appropriately.
With content marketing playing a major role in today’s SEO, it’s important to ensure you create unique, original and high-quality content to achieve better search engine results. To wrap up, it’s high time you realize that content marketing and SEO are more like blood and bone. Instead of trying to isolate them you have to incorporate them effectively to perform better on SERPs.
TechAffinity’s digital media team is helping a wide array of businesses across different verticals to rank high on search engine result pages (SERPs). Feel free to shoot your queries to email@example.com or schedule a meeting for content marketing strategy and SEO best practices.