UI UX Design Trends For 2023

It’s incredible that such a high price could be paid for a collaborative prototyping tool for the UI UX community. UI UX has progressed over the years to become an essential process within businesses.

The top UI UX trends in 2023 include significant advancements in accessibility, augmented reality, and the design process.

What Does the Future of User Experience Design Hold?

The future of user experience is specialized. As the expertise and capacity of UX designers at all levels grows, having a specialty or focused discipline will become highly important. 

Many of the current job listings for UX positions already reflect this. Companies have increased seeking hybrid UX/UI specialists, interaction designers, UX researchers, content and product designers, and even voice-guided UI specialists.

With an established background in UX, transitioning from generalist to specialist is simple. This is an excellent time to broaden your skillset and diversify your expertise. Learning to code, brushing up on design strategy and team leadership, or delving deeper into analytics are all excellent options.

Storytelling Gives a Character to your Business

When we put ourselves in the shoes of a customer, good UX is not a unique selling point. More than a luxury, a good and strong UX has become a basic necessity. We, as users, have evolved ourselves to a stage where we replace a product having poor usability in no time.

More than delivering a satisfactory user experience to the users, UX trends have reached a position where it can focus on delivering memorable user experience. Brands are leveraging UX for storytelling and thus differentiating themselves from their competition.

Researchers have found a pattern in human behavior. According to that, humans get delighted when listening to a story and are more likely to remember the message the story has to convey. It applies to products and services also.

Rather than guiding the users through the product via various anchor points, start building connections and cook some stories up to make it a memorable journey for your users. In the forthcoming year, UX designers are more likely to adopt storytelling to experiences and products that consumers can relate to on a deeper level.

Best practises for UX design

You don’t have to be an expert in UX design to recognise when something is wrong.

UX design influences our feelings about the products with which we interact, from frustrating scrolling to perplexing button placement. A bad user experience can have a negative impact on a brand. Brilliant UX design, on the other hand, that empathizes with the customer and is intuitive and elegant, makes a product enjoyable to use, which can have an impact on the bottom line.

If you’re a UX designer, you should learn about UX design best practices so you can avoid rookie mistakes and improve your brand’s perception. Here’s a rundown of key UX design principles that every designer should understand.

There is no more parallax scrolling

By 2023, many websites will gradually stop using parallax scrolling. It is now an outmoded feature and is no longer in style!

Using CSS, parallax scrolling creates the visual appearance of the backdrop moving more slowly than the foreground. It works best when there is a lot of information and it is important to draw users’ attention to all of it.

Since the release of the iPhone 14 series with Dynamic Island, Apple has stopped using parallax scrolling heavily on its homepage. Here you may get advice on how to design for Dynamic Island.

Large font size and immersive experience

What better approach to learn about the top UI trends for 2023 than to browse the websites of the biggest companies in the world? Among the most valuable brands in the world this year are Louis Vuitton, Apple, Microsoft, Toyota, Tesla, McDonald’s, and Toyota.

You may see a general pattern of homepages that provide an immersive experience by taking a look at their websites. The websites are neat and just feature the most crucial data and categories. These are some of the biggest businesses in the world, with numerous product categories, geographic locations, and information-rich websites that were active just a year ago.

There are big font sizes employed. Along with large H1, H2, H3, and text, too!

If your websites are still cluttered with irrelevant information and images, it is never too late to update them! This immersive experience, large fonts, and large images trend will almost certainly continue beyond 2023.

Why Business Storytelling is Important for Your Brand?

When we put ourselves in the shoes of a customer, good UX design process is not a unique selling point. More than a luxury, a good and strong UX has become a basic necessity. We, as users, have evolved ourselves to a stage where we replace a product having poor usability in no time.

More than delivering a satisfactory user experience to the users, UX trends have reached a position where it can focus on delivering memorable user experience. Brands are leveraging UX for storytelling and thus differentiating themselves from their competition.

Researchers have found a pattern in human behavior. According to that, humans get delighted when listening to a story and are more likely to remember the message the story has to convey. It applies to products and services also.

Rather than guiding the users through the product via various anchor points, start building connections and cook some stories up to make it a memorable journey for your users. In the forthcoming year, UX designers are more likely to adopt storytelling to experiences and products that consumers can relate to on a deeper level.

Utilize the card UI component to its full potential

Use more card components in your design in 2023, especially for mobile apps or mobile versions of websites, as if the card component isn’t already widely used. It is one of the top 2023 UIUX Trends.

The card component is a versatile information container. It can be used to display almost any information set, such as product previews, blog posts, videos, images, instruction steps, tasks, and so on. Cards, when used correctly, can effectively organize the information on the interface and greatly improve the user experience.

Simply search for card components in dribble or learn from the design systems of other brands if you need ideas, tips, or guidelines for your card design.

THE VOICE UI OBSESSION

With an increase in the population of AI and voice assistants, voice search has become the talk of the town. The global smart speaker market size is expected to reach 15.6 billion by 2025. 

Presently, Alexa and Google Home devices are dominating the voice search industry. These devices are predominantly used to perform activities such as playing music, checking the weather, etc. When the market for smart speaker continues to grow, then the voice-first devices have to be more productive and resourceful beyond these basic functionalities. To make this possible, the industry must look out for designers who can build useful, user-friendly voice applications and thus take voice experience to the next level.

When designers get ready to hone their skills for voice search and design, they should also have an eye on privacy and security related issues. Whenever there is a rise in new technology and the emergence of UX trends, there come new challenges too.

DEVICE-AGNOSTIC EXPERIENCES

DesignOps is the new answer to responsive design, and the device-agnostic design is taking seamless user experience a step ahead.

With the recent trend in masses adopting wearables and voice assistants, it’s not wise to focus on mobile and desktop designs only. The UX designer’s approach is changing, and going forward, designers have to keep the user’s journey in the mind and not only the resolutions of the devices being used.

As a result, a frictionless user journey is designed on all devices such as laptops, smartphones, and smart speakers. To design your user journey easily and comfortably, you can leverage device-agnostic designs. It is both adaptable and dynamic.

Focusing on device-agnostic experiences across various devices will help you deliver seamless UX and keep yourself ahead of the competition. Much like storytelling, brands who focus on UX trends such as voice UI will set themselves apart in the coming years. Thus, designers will need to adapt their approach in step with the direction the industry is taking.

Light mode with a dark mode option

If you are designing a product to be used only in low-light environments or for users with impaired vision, there is no doubt that dark mode should be used.

Aside from that, as part of UI UX Trends 2023, select light mode with a toggle button for dark mode!

While there is still some debate about whether light mode or dark mode is better for eyesight, this can be easily resolved when both modes are available for personalization.

Users who are comfortable with light mode may continue to use it. Users who prefer dark mode or who are visually impaired can switch to dark mode.

How we construct vs What we make

Watch Itai Vonshak, the Head of Google Design Platform, share his thoughts on the two trends that will shape how we design things in 2023 and beyond: how we build and what we build. These trends are already being implemented in the industry, but they will mature further in 2023 as technology advances.

One of the main takeaways is that the availability of design to code platforms such as Figma, Webflow, Wix Editor X, or Anima will reframe the deliverables of a UX designer.

The concept of personalization is also intriguing. We should create personalized designs for each user, catering to their preferences, as well as some niche users who need accessible design. Despite this, we have chosen to design for the average person because it is easier than designing for “you.”

Technological advancements will enable us to create a consistent but personalized and non-uniform design for users.

Incorporating augmented reality into daily life

For the time being, disregard the metaverse! In UI UX Trends 2022, we predicted that Meta’s metaverse would be a hit in 2022. Metaverse did succeed. Horizon Worlds, Meta’s metaverse platform, reported 300,000 users in early 2022. This is a significant number for any new product. The figure quickly dropped to 200,000 users. It appears that the metaverse will take some time to become more successful. 

However, augmented reality (AR) has become more widely used in everyday life than ever before. AR is used in the iOS Measure app to automatically measure a person’s height, in Instagram filters, and in Snapchat to create Snapchat lenses. AR technology will be more widely used in more apps by 2023! AR has effectively become a tool for improving app user experience by vastly improving features and functionalities.

Value creation through qualitative UX research

In 2023, qualitative UX research will make a big comeback!

If you are only conducting quantitative user research, it is time to expand your research to include qualitative data. Due to COVID restrictions and a reluctance to return to the office, many research teams have neglected qualitative UX UI research over the last three years. One-way mirrors have been grossly underutilized.

The good news is that we have seen an increase in one-way mirror facility usage or even plans to build a new one in 2023 in the United States, Europe, and Asia Pacific.

When funds permit, aim to conduct evaluative UX research once per week and generative UX research once per month. While evaluative research is necessary to monitor your product’s performance and improve user experience, generative research assists you in understanding your users and capturing any changes in consumer behavior. Both are required in order for your products and services to remain relevant.TechAffinity’s designers are profound in developing a memorable UI UX that is effective with voice search and also communicates effectively with the users. Get in touch with us to develop a better UX for your website, web apps and mobile apps by sending an email to media@techaffinity.com.