7 Killer Ways to Increase Traffic for Website – 2020

No matter whether you’re running a website or a blog, site traffic (number of visitors coming to your site) is more important. Because the more visitors you get the more opportunities you have to convert them into a new customer or a subscriber. Businesses that rely on websites won’t survive long without good traffic flow. Regular traffic flow is the key to gain momentum to your business and sustain in the digital world. To achieve that, it is important to know the possible ways to increase traffic for a website.

Why Does a Website Need Traffic?

You might have an elegant and good-looking website, but you cannot make any sales without enough traffic from the right demographic. The law of the internet is very simple “No Traffic = No Money.” So, you must understand traffic is an integral part to drive more revenue. But not all traffic is good. You might also come across bad traffic. Bad traffic refers to the user visiting your website from irrelevant traffic, bots, search engine crawlers, etc. Traffic from spam referrers can slow down your website and affect your genuine visitors. Wondering how to drive good traffic to your website? No worries. Below are the 7 proven tips to increase traffic for a website.

1. Tune your Website for Mobile Audience

Mobile is the future of the internet and you can’t skip it. That’s why Google has increased the weightage to rank mobile-friendly sites high in terms of SERPSERPSearch Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements. (Search Engine Results Page). If your website is not mobile-friendly, it would be difficult for your users to view your site on mobile which results in leaving your site. So, make sure to offer a very good user experience to your visitors on both mobile and desktop. If you are not sure whether your site is mobile-friendly or not, then you can check your site in Google mobile-friendly test

2. Improve your Local SEO with Google My Business 

When it comes to local SEO strategy, the first thing you should do is to claim and verify your business in “Google My Business”, “Bing Businesses”. For businesses relying on customers in a specific geographic location – with the help of Google My Business, you can certainly improve your website visibility in Google’s local search rank, Google maps, etc. Also by providing your company details such as an address, phone number, working hours, etc. you can easily rank high and grab more customers. Another important feature of GMB is “Google My Business posts”. Here, you can share your interesting and engaging posts. If you haven’t claimed your business yet, then you can claim it here.

3. Focus More on LSI (Latent Semantic Indexing) Keywords 

LSILSILSI is the method that Google and other search engines use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results. keywords are words and phrases with a high degree of correlation to your target topic. Google’s algorithm uses them to help determine content quality and relevance to the search term. In the early period of SEO, search engines such as Google would find your page’s topic purely based on the keywords used on that page. Though the Google’s algorithm got complex, using LSI keywords are one of the best practices to rank high on Google’s SERP. So, make sure to add as many LSI keywords as possible for better ranking.

4. Backlinks are the Backbone of Your Site

If you ever searched about SEO (Search Engine Optimization) best practices, you might have come across the topic “Backlinks”. For people who are new to SEO, backlinks are simply called inbound links, in other words, links from an external website. Backlinks are one of the most important SEO strategies you should keep your eye on. It helps a lot when you want your webpage to rank higher on the SERPs. But in the case of backlinks, quality matters not the quantity. For example, a single inbound link (backlink) from a popular domain i.e. Forbes, Wired, etc. will also help with your site’s credibility and reliability. Also, the backlinks might generate new users from the popular domain. So, if you are trying to generate backlinks from “backlink generators”, “backlink maker free”, “organic backlink generators”, etc. stop wasting your time on it, and try to build some real backlinks. Read more details about how to build better backlinks here.

5. Leverage the Power of Quora 

After Google, many online users search on Quora to find answers to their questions. Did you know? Quora has more than 300 million active users. You can leverage the influence of Quora by answering questions that are related to your business, and leave relevant links to your website. By practicing this, you can earn a decent amount of traffic. Also, you can identify the interests of your target audience and provide value through your content. Following these best practices will help you to rank higher on search engines, and as a result, you can increase traffic for a website.

6. Untold Bond Between Social Media and SEO

Social media is not directly connected to the SEO ranking factor but it works indirectly. Make a strong and attractive profile on all popular social platforms. If your business niche is about Fashion, you can create business pages on Instagram, Pinterest, Facebook, YouTube, etc. Don’t forget to insert a link to your homepage, subscription form or any landing page that matters to you in the description/bio. Create relevant content consistently, instead of posting random content. Also, don’t over-post on your social media handles, and overfeed your followers. Research your audience preferences to understand what they are really looking for, and then post accordingly. You can find out what topics are trending on Quora, Reddit, Buzzsumo, etc. among your audience. If you are new to social media or you have a small number of followers, you can kick start your followers count by offering giveaways, creating polls, collabs, ad campaigns, etc. All these activities help you gain credibility among your audience and improve your branding, all while boosting your SEO.

7. Slow Loading Hurts Your Site Traffic

“According to Akamai’s State of Online Retail Performance Spring Report, just a second delay can end up in a 7%  loss in conversion rate.”

Did you know? According to Pingdom, “The average loading time for a web page is 3.21 seconds.” According to Unbounce, 75% of online shoppers wait 4 or more seconds before abandoning a page. So, you have to be more focussed on optimizing your site speed. There are several things you can do to improve your site’s load time. Make sure your image sizes are well optimized, reduce the redirect counts, compress with Gzip, and choose good CDN. Want to know how good is your site speed? Check out Google page speed insight. Search Engines prefer to rank websites that load fast and reliable higher (first page) on SERPs. 

8. Appear on podcasts

44% of the US population have listened to a podcast.

Because of that, podcasts have become one of the hottest marketing channels. Several leading brands are flocking to the podcast game and creating versions of their own.

But creating a podcast is tedious work. You’ll need equipment, editing skills, guests, etc. And if you have limited resources, it doesn’t seem like a good idea to dive right into setting one up.

Think about it another way. Plenty of podcasts means they need guests. Pitch to be that guest!

Wrapping Up

Following these best practices, you can rank high on Search Engine Result Pages and thus increase traffic for a website. Every way has the potential to bring in more visitors in the long run and gain fruitful results.

With a dedicated team of digital marketers, TechAffinity helped many businesses to rank high and localize their website. Line up your digital marketing queries to media@techaffinity.com or get in touch by scheduling a meeting.