9 Best Mobile Commerce Features to Skyrocket your Conversion

What is Mobile Commerce (mCommerce)?

Mobile commerce or M-commerceM-commerceM-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer. enables users to make online transactions while buying & selling products, in-app purchases, etc. via wireless devices such as smartphones and tablets.

After the arrival of M-commerceM-commerceM-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer., E-commercee-commercee-commerce is the activity of electronically buying or selling products on online services or over the Internet. sales have increased drastically. As smartphones ease the payment method, customers easily make transactions anytime and anywhere. So, if you already own a mobile app for your eCommerce business, then you are on the right path. Also, make sure your app ships the below features to be a successful mCommerce app.

Top 9 Features of a Successful Mobile Commerce App

1. Effortless Registration and Login – (As easy as pie)

First things first, simplify your sign in and sign up forms to encourage customers to sign up in the initial stages. Asking too much information in the step-in section will give a bad impression to your customer. Obtaining basic information such as name and email address is good enough to go. You can collect the rest of the data during the checkout process. Leveraging social media integrations is also an excellent way to welcome new customers and get more details about them, such as demographics, preferences, etc.

2. Intuitive Navigation – (Don’t put all your eggs in one basket)

Did you know? The cart abandonment rate increased from 59.8%(2006) to 69.57%(2019). Experts say poor navigation is the reason to increase cart abandonment. Once the customer decides to buy your product, the navigation should not be a hassle as every second is crucial. Hence, don’t leave your customers stranded with complicated navigation. Make it as simple and as transparent as possible, especially the checkout button.

3. Push Notification – (Loud enough to wake the dead)

Push notifications are an excellent way to engage your customers. It helps you lure in customers, especially when they haven’t purchased anything from your store for a while. With the help of push notifications, you can brush up your customer about the products which they had added to their cart and abandoned it. Sending a personalized push notification will foster your business. Also, make sure to limit your notification because sending too much push notification can be annoying, and result in muting your notifications.

4. Swift and Secure Checkout – (Racing Against The Clock)

When your customer proceeds to checkout, you should not make them wait for more than 2-3 seconds. It is so because, at the end of the day, it’s all about time. Too much delay will lead to your customers drifting away from the payment gateway page. So, while building a M-commerceM-commerceM-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer. app, keep in mind to create a faster checkout section. Also, when it comes to online payment, your customers look around for a safe and secure payment gateway. Hence, in your checkout section, you should clearly label trust-building factors such as “Your card details are secured with us” to ensure making online transactions via your app is safe and secure.

5. Wish List Button – (No Going Back to Square One)

A wish list feature is more like a bookmark. It helps your customers to bookmark the products they wish to buy. Wish list also helps you to send a personalized push notification. For example, if you are promoting a product with discounts, and that product is on one of your customers’ wish list, then you can send personalized emails & push notifications. Hence, adding this feature to your app will greatly improve your conversion rate.

6. Sophisticated Search Options – (Finding a needle in a haystack)

As we all know, E-commercee-commercee-commerce is the activity of electronically buying or selling products on online services or over the Internet. apps list plenty of products. It is very hard to reach the appropriate product without an advanced search option and filters. Having a sophisticated search option is mandatory for eCommerce businesses. You can also simplify the search process further by adding a QR codeQR codeQR code (abbreviated from Quick Response code) is the trademark for a type of matrix barcode (or two-dimensional barcode). A barcode is a machine-readable optical label that contains information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently. search. It will help your customers to figure out the respective product by simply scanning the code.

7. App Analytics – (Everybody is under an eagle eye)

Monitoring every activity happening on your app is very important to improve your business. This is where analytics comes in. Analytics helps you figure out the strength and weakness of your app. All you have to do is to identify the bugs and crashes, and user behavior patterns like where they feel comfortable, where they’re not, and work accordingly. So, if you’ve not integrated analytics in your app, then start doing it for better results.

8. Personalized Shopping Experience – (Tailor-made experience)

As reported by Google, people who had a bad user experience on your mobile app are 62% less likely to purchase a product from you in the future. This report clearly says that poor user experience will harm your customer retention. You can offer a personalized user experience based on the information which you collect from users. As I said before, you can collect valuable information about your consumer through social registration, and you can deliver a personalized UX.

9. Enhanced Product Images – (Judgement Day)

The majority of your M-commerceM-commerceM-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer. sales rely on the product images because people judge the product based on the images. Images have the potential to give a visual representation to your customer about how the product will look like when it arrives. So, you need to be more conscious of picking up the image. In mobile shopping, showcasing high-quality images will help you improve sales. Curating a well-handcrafted product description gives you an added advantage.

Bonus: Collect Feedbacks

Encourage your users to leave feedback about your products, delivery methods, your app design, bugs, and everything, but make it private. All this data is valuable information that helps you improve your customer experience. Just figure out the difficulties your users are facing and work subsequently.

FINAL THOUGHTS

With each step, right from the signing up part to serving personalized mobile shopping experience, you get closer to completing a sale. These top 9 M-commerceM-commerceM-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer. features will take your store to the next level for sure. Does your E-commercee-commercee-commerce is the activity of electronically buying or selling products on online services or over the Internet. store have all these mobile commerce features?

Our eCommerce development team has hands-on experience in developing all these mobile commerce features built-in to your eCommerce platform. All you have to do is send your requirement to media@techaffinity.com or schedule a meeting.

Also Read: Digital Transformation Strategy for Retail