Introduction to Search Engine Optimization (SEO)
SEO is an exercise practiced to optimize the quality and quantity of traffic to your website via organic searches. In other words, it is a technique to improve the visibility of your website/web page to your audience who are looking for answers on search engines like Google, Bing, Yahoo, etc. Let’s discuss SEO, its types and its benefits in the coming sections.
Types of SEO:
Basically, SEO types are classified into 3:
1. White Hat SEO
2. Black Hat SEO
3. Grey Hat SEO
White Hat SEO
White Hat SEO is a highly recommended SEO practice. It helps to improve your ranking on search engine result pages (SERPs). White Hat SEO adheres to universal search engine guidelines and minimizes the risk of getting penalized by the search engines. Also, using this method you can expect a gradual growth in your ranking, but it takes some time than the rest. Some of the famous digital marketing companies like MOZ, SEMRush advise following White Hat SEO.
Black Hat SEO
If you want to get ranked in SERP quickly, go with Black Hat SEO (We do not condone the use of this method). Basically, it is a technique to find the loopholes in the search engine’s guidelines to get higher ranking in SERP. Some of the common Black Hat SEO practices are keyword stuffing, article spinning, blog comment spam, etc. But, the chances of getting banned for following these practices are quite high, and search engines such as Google, Bing, etc. don’t appreciate such activities.
Grey Hat SEO
This type of SEO practice falls in between the above two types. It is a combination of both White Hat and Black Hat SEO techniques. The Grey Hat SEO practice is not well defined on any search engine’s guidelines. Though the risks of getting penalized for following the Grey Hat SEO is lower than Black Hat SEO, it is not recommended. Your website may not be penalized immediately for practicing Grey Hat SEO, but sooner or later, your website will be penalized by the search engines for following such practices. Though it is risky, many businesses are still ranking high using this practice.
Benefits of Using SEO
Increased Organic Traffic to Your Site: One of the main reason for using SEO is to accrue more traffic to your website. SEO brings in more quality users that are more likely to get converted than any other digital marketing techniques. Thus, SEO increases your potential revenue drastically.
Minimal Expenses, Higher ROI: Having a high traffic volume is a prominent thing to any website. By knowing the importance of SEO, you will be able to generate a high volume of traffic to your website organically and thus, improve the conversion.
High Engagement: The best way to engage more with your users is to focus on social media. Being on social media gives you an extra push where you could make a significant difference. Higher the number of shares of your posts, comments, and tweets, higher will be the engagement rate. Hence, you should consistently post engaging content on social media to achieve better engagement.
Brand Awareness: Have you ever thought why most of the people are not searching specifically for your services/products? Because low-quality content affects your brand negatively. In order to brand yourself, it is important to focus on the content. If you desperately want your brand to get familiar, you have to use high-quality content on your web page.
High Credibility: Many people believe that a company being listed on the first page of search engines is reputed. Ranking on the second page or on the following page won’t give much impact. Also, if your website gets ranked high on search engines like Google, it gives your website more credibility.
Low Bounce Rate: One of the key metrics on which no business wants to be high is the bounce rate. Search engines normally pay more attention to the time spent by a user on a website/web page. So, it is very important to keep your bounce rate low. A good SEO practice will help you reduce the bounce rate.
Need Help to Improve Your SERP Rank?
TechAffinity is a complete IT services company having specialists in digital marketing as well. We have a remarkable track record since inception. Having realized the importance of SEO, we typically follow a unique strategy to drive more quality traffic and thus, improve high conversion rate. To improve your SERP rank, send an email to firstname.lastname@example.org or get in touch with us and our experts will help you out.