Take Advantage of Ecosia Ads for better CTR and cheaper CPC

Ecosia is an Internet search engine based in Berlin, Germany with a mission to save the environment. In this article, I will be discussing how to take advantage of Ecosia Ads. The company plants trees by donating 80% or more of its surplus income to non-profit organizations that focus on reforestation. Ecosia also prides itself as a search engine that respects your privacy. According to their official website, every 45 searches made by you can plant 1 tree. As of August 2019, Ecosia claims to have 8 million active users. And also planting more than 60 million trees by investing close to 9 million Euros. 

However, It is important to note that Ecosia by itself, does not perform the search. Ecosia is partnered with Bing (Microsoft Advertising) to provide the search results. It promises to only share limited data with Microsoft to make sure the user is served content without losing their privacy.

Ecosia posts their monthly financial reports for the public to maintain transparency. The report consists of granular data of their income and donation efforts.

According to Similarweb, Ecosia has more than 98 Million average views every month and is steadily growing by 3% every month. 77% of the users are on Desktop, and 22.99% access the search engine using a mobile device. France, Germany, and the United Kingdom account for 50% of the users.

Ecosia promises to respect your privacy and to ensure that your data is always secured. Unlike Google, who creates a profile for every user based on their search history and interaction on the web. Ecosia promises to anonymize the user search history within a week.

Before we look at the Advantage of Ecosia Ads, let’s take a look at Data Privacy

While data privacy has become a huge talking point around the world. The EU has already set laws to prevent data privacy issues. The infamous GDPR regulation law passed on 25th May 2018 has made it difficult for companies like Google, Facebook to track every move. But for the rest of the world – using services like Ecosia can keep your data private. With changes in data privacy laws Google was forced to pay more than $5 billion as fine. And now in EU Google has opened their Android platform for other search engines. But they are going to auction the position to Top 3 bidders to show up when people pick their primary search engine. Also, it is important to note that Ecosia might not be in the running for the bidding held by Google.

Is Ecosia Ads really worth it? Why should you use it?

Contribute to saving the environment and help plant more trees – We have already seen how Ecosia is donating more than 80% of their profit to reforestation. But, they also claim that their servers run on 100% renewable energy. While claiming that 1 search request removes 1 Kg of Carbon Dioxide from the atmosphere.

Get your Ads served to an audience that is not on Google – Ecosia has a very active set of users (8 million) that use Ecosia as their primary search engine. The users are from the age group of 18 to 34-year old and live in large cities and are actively sharing their interest in environmental issues. The people in the age group of 18 to 34 years are almost 60% of the Ecosia user base.

Ecosia attracts a tiny percent of more female users than male users. These demographics might not be the best suited for all businesses, but these are perfect for businesses whose audience consists of the said categories. For e.g. Eco-friendly clothing line companies can benefit publishing ads on Ecosia.

You can start promoting on Ecosia – if you have a Bing (Microsoft Advertising) Ads account. It is now easier to import Google campaigns to Microsoft Advertising without much effort.

Cheaper? – Let me state the obvious first – Ecosia is nowhere as big as Google when it comes to reaching. Google controls more than 85% of search engine marketing. This makes Ecosia cheaper.

It depends on how you look at Ecosia’s advertising platform. If your audience is what Ecosia offers, then it is way cheaper when compared to Google. Thus, Ecosia has a higher CTR rate, ROI, and gives you quality traffic. CPC is much lower on keywords that are impossible to bid for on Google. The competition of publishers is also much lower for bidding on keywords.

On their official website – Ad publishers have testified how they improved their campaigns by switching from Google.

Take a look below at what their users have to say –

“Our acquisition cost is 15-20% lower at Ecosia compared to Google.”

Naturstrom AG (One of Germany’s Top 3 Renewable Energy Providers)

“We found CPC to be just one third of what we pay at Google. And, CTR at Ecosia is 5x higher than that of Bing itself.”

Triodos Bank (Europe’s biggest ethical bank)

“Depending on the key word, we found that CPC was 3-4x higher at Google than at Ecosia. For a small company trying to get started that makes a big difference.”

SIRPLUS (Berlin Food Startup)

“Ecosia users provide 20-40% better quality traffic to our site than Google does, measured by parameters like pages per session or bounce rate.”

JobRad (German mobility pioneer)

With Ecosia, you can target the most precise and potential audience for your business. Our expert digital marketers have hands-on experience in handling digital ads right from targeting your audience to managing your ad campaign.

At TechAffinity, we have handled digital ads across search engines and have catered to different industries. Talk to us is if you want us to improve your digital marketing spend on Ads. You can reach out to us to manage your ad campaigns by dropping an email at media@techaffinity.com.