Advantages of Social Media Marketing – Part 2

In the “Advantages of Social Media – Part 1”, we saw how social media plays a crucial role in building a brand, garnering prospects’ attraction and converting them to customers. Here are some of the benefits of social media marketing that you get when you constantly engage with your customers.

1. Ensures Better Customer Satisfaction

Being active on social media helps in humanizing your company as it is a communication and networking platform. It vests a belief in the customers’ minds that when they discuss their issues to you on social media, they will get a more personalized response and not an auto-generated reply. When you address each comment, it shows that you value your customers, responsive to your customers’ needs, and committed to providing the best experience.

2. Improved Brand Loyalty

Building a loyal customer base is more important than a large customer base. To achieve a loyal customer base, customer satisfaction has to be given the highest priority. Engaging with customers is very much important on all possible channels, and so is social media. Serving your customers with human touch helps to build a bond with your customer. Also, the sole purpose of social media is not limited only to product launch and promotional strategies.

The millennial generation refers to people who were born between the early ’80s and early 2000s. The millennial generation prefers to communicate a lot with brands/businesses. Hence, you must leverage social media marketing to attract more of your influential and potential customers.

3. Improved Brand Authority

Satisfied customers tend to spread the word about a quality product/services to their network.  Thus, your customers’ satisfaction and brand loyalty are the key areas to focus to project your business as an authoritative entity. All these lead to proper communication of your brand with the customers. When you express compassion towards your customers by replying to them and posting original contents, you will be recognized as a credible brand.

Make it a habit and empathize with your customers regularly. Your satisfied customers will take care of the rest by advertising your products/services on your behalf to their network with their opinions. When your customers mention your business and share their journey with your brand, your new visitors start valuing you and you get the brand authority. A significant difference can be witnessed once you have a few satisfied customers as they will do the advertising/promotion for you.

4. Actionable Marketplace Insights

Actionable marketplace insights are considered to be one of the benefits of social media. It helps in understanding the exact thoughts and needs of your customers by directly talking to them. When you have a social media presence, you can better understand the customers’ activities, interests, and opinions.

You can also use social media as a complementary research tool and collect the necessary information required for understanding the industry. With an increase in the customer base, you can make the best use of other tools and analyze the demographics of your customers as well.

You can also identify the top-performing content and segment them based on the topic. Additionally, it helps in identifying the type of content that garners most impressions. Moreover, they help to measure your conversions based on the content delivered across various social media platforms and match the right type of content with the respective platform.

5. Thought Leadership

Create new, insightful and perfectly written content and post them across your social media handles. It projects you not only as an expert in your industry/stream but also as a leader. Make sure to have a living presence in social media platforms to achieve these. When there are original contents with ample insights, people tend to connect and communicate with your brand. They are your ideal audience. Make use of them. Connect with them and communicate with your ideal audience whenever you get a chance, and promote your authority.

Also, align your social media campaigns in correspondence to your other marketing efforts. Moreover, when you connect and engage with your audience on social media, you are creating a relationship with them which they value. Thus, you will be remembered as one of the prominent influencers of your field.

So, Shall We Get Started?

No matter whether you are an SMB or a large enterprise. Your active social media presence is mandatory to delight your followers/customers. Coming up with the right social media strategy and contents relevant to your brand, products/services, and industry are the key areas to focus on. In addition, align your social media marketing campaigns with your other marketing efforts.

We can strategize a number of working social media campaigns and fetch all the benefits/advantages of social media marketing to your brand. Contact us today and schedule a free consultation and we will look for ways to promote your brand across social media. Drop an email at media@techaffinity.com to let us know your needs.