Google’s AMP project enables you to improve your website’s mobile performance. But there is expert advice all over the internet on optimizing your website for mobile that doesn’t necessarily include AMP in them. But have you optimized your website for mobile with Google’s AMP? As you own a website for your business, you must have heard or seen the term AMP in some articles. If you are contemplating adopting Google AMP, let’s see why AMP is important for your website shortly.
But before that, Google’s AMP project has positively affected the mobile user experience since its launch in 2015. It is built for website owners to deliver quality mobile experience for their audience and as a result, the users get benefited mutually. Google also considers mobile responsiveness and optimizations as a critical factor for the website’s SERP performance. Moreover, the AMP project offers new and improved features every passing year.
One of its popular features is: “Swipe to Visit”. This feature helps users to view images on mobile devices quickly and easily. Also, this feature makes accessing images present in a web page an effortless process. When you search for an image, view the website header preview and then swipe up to visit the corresponding website.
You may think is it important to implement all these AMP features in your website? The answer is YES. According to Google, 53% of visitors leave a mobile page that takes more than 3 seconds to load. Also Google claims that these features enhance the user experience and it affects the SERP ranking. So, it is a best practice to implement AMP projects on your website and thus, improve SERP ranking.
If you’re wondering what AMP is, we recommend you take a look into this.
Why is AMP so Important?
When the mobile view of your website takes longer than expected time to load, not responsive, and expects your users to zoom or rotate their devices, the user experience becomes terrible. On the whole, poorly optimized mobile view of your website and invasive advertisements and notifications will result in poor user experience. Google is more focused on the users and hence came with the solution AMP projects by partnering with Twitter. Twitter has already released an open-source framework Bootstrap which is very popular in the front-end development space.
Also Read: 8 Reason to Choose Bootstrap
Interestingly, Pinterest Engineering found that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages. Additionally, Perficient found that after implementing AMP, overall page load time was reduced by 65%, and the bounce rate decreased by 40%.
If you own a blogging website and depend on the revenue from the ads, here’s what Google’s AMP project wants you to know. “In 2017, we’ve seen publishers on AMP reach several milestones: they’re generating up to $6 million per week from ads using Google AdSense and Doubleclick Ad Exchange, earning 3X more revenue per day, and leveraging over 100 ad tech platforms supporting the open source AMP Project.”
Also, Google’s AMP claims there are now over 31 million domains that have created more than 5 billion AMP pages.
Why is Swipe to Visit a Good Feature?
Swipe to Visit is a cool feature that comes bundled with AMP despite the criticism. It is very helpful for businesses that strive to own a space in Google’s first page. But with every update, Google has made it even more difficult as there are featured snippets and Google Ads. So, if your users are searching for your service from their mobile device, even if you are on the first page, there are higher chances that you might go unnoticed. Hence, the swipe to visit feature from AMP helps you garner traffic through image search.
Yes, when your audience gets to see an image from your blog or web page on Google SERP, and with a swipe if they can visit your website, then there is a higher chance of getting more relevant traffic to your website. Since there are higher chances of ranking high on Google Image Search when you implement a swipe to visit feature from AMP, you can rank high and gain more traffic. As a result, you get not only higher ranking but also increased click-through rates and lower bounce rate.
When a user wants to purchase a product by scanning through the images and comparing the offers, they can easily choose a product that meets all their requirements, swipe up to visit the site and make a purchase. This emphasizes the fact that anyone implementing Google AMP has higher chances of getting more quality traffic from image searches.
The Criticism on AMP
As we have seen the advantages and perks of implementing AMP on your website, now it’s time to see the issues associated with AMP. Firstly, implementing AMP across your web project is a little difficult. Since it is new, even if you implement it the results are not as expected because you might have not done a thorough job in implementing it throughout the project.
Also, experts found that implementing AMP is imposing restrictions. AMP reduces bandwidth use and reduces load time by imposing restrictions. Additionally, third-party tools such as data tracker don’t function optimally at times when your web project is associated with AMP.
The task gets even more tedious when it comes to implementing Google Analytics tracking on your website. If you want to use Google Analytics tracking for your website along with the implementation of AMP, you have to create a unique analytics tag for your website. If your website has more than 1000 pages (say, eCommerce), then you should add the tags manually which is time-consuming and burdensome.
Some of the other disadvantages include:
- Even WordPress plugins for implementing AMP aren’t always easy to use or compatible with other plugins
- AMP works only if your users click on your AMP-enabled web page.
Though more than 30 million websites have successfully implemented AMP pages, these are hard to be noticed by common users that are getting benefits from AMP pages. Also, the development process gets slowed down when you associate your project with AMP.
Final Thoughts: Should you Adopt AMP or Not?
The Google AMP project is a great way to improve your website’s user experience. For example, the above-mentioned swipe to visit feature is more valuable for website owners. Early adopters gain more benefits in potential web technology advancements. Though there are criticisms of the AMP project, none of them are life-threatening. They can be rectified and we can overcome them. If you want to take your business to the next level and invite more potential visitors organically, then the time you’re going to invest in implementing AMP and tackling the downside of it is worth it.
With ever growing competition in the digital world, it is quintessential to implement promising advancements such as AMP projects for completing your mission and thus chasing your vision without losing track. As a business leader, you need to evaluate and determine the tools you want to implement on your business for its good.
We, at TechAffinity, have experienced digital marketers and front-end developers who can take care of effective implementation of AMP projects across your website and also ensure proper functioning of third-party tools. Our front-end development team and QA Team also help in developing future-proof solutions for your business needs. Reach out to email@example.com for implementing AMP projects on your website or schedule a meeting with our experts to discuss your queries.